I was going to write an article on why approaching social media as a standalone endeavor always fails. But this article from Peter Shankman sums it up better than I ever could. His conclusion couldn't be more spot on:
"Social media is not “cool.” MAKING MONEY IS COOL. Social media is simply another arrow in the quiver of marketing, and that quiver is designed to GENERATE REVENUE."
Why I Will Never, Ever Hire A "Social Media Expert"
http://www.businessinsider.com/why-i-will-never-ever-hire-a-social-media-expert-2011-5
Thanks,
Jeff Farris
BubbleLife Media LLC
jeff@bubblelifemedia.com
214.233.0740 x801
http://www.bubblelifemedia.com
P. S. Remember to download your own copy of our book Neighborhood Brands. Regularly $24.95, its yours free. Visit http://www.neighborhoodbrands.com.